Amplify Over Replace: AI Done Right
These companies are building tech that empowers people — not replaces them.
Apply for CertificationWhat Makes Ethical AI?
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Human Amplification
Tech is designed to assist, not replace.
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Transparency
Users understand how the AI works.
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Inclusion & Bias Mitigation
Built to serve diverse people equitably.
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Accountability
There's a real feedback loop — not just a terms page.
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Dignity by Design
Humans stay in the loop and at the center.
Certified Companies
Recraft AI
Helps creators rapidly iterate visual ideas without replacing their role in the process.
Learn MoreWhy It Matters
The future of AI isn't about replacement. It's about respect. These companies are showing the way.
Apply for Certification
Are you building people-centered AI? We'd love to hear from you.
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